Back in 2014, I separated out my SFW photography for business reasons. When I did that, I started using the “Louis Shackleton Photography” watermark for all my photography, until I could come up with a watermark I liked for the sexy stuff. That sort of got put on the back burner, and I never got around to that.

By 2016, I’d decided I didn’t have the time or energy to run two separate websites, two blogs, two professional email addresses, etc. etc. etc. It was just too much, and more to the point, I didn’t like having to hide half of what I do, just to make a couple of bucks here and there for folks who might want to hire me but couldn’t countenance the idea that I might also be an artist who does sexy and/or nude photographs. It felt like I was lying, pretending to be something I’m not. It felt shameful. 

To remedy that, to reconcile my two selves, I reintegrated my two halves. I closed down louisshackletonphotography.com and redirected the URL to seductionbylouis.com. I can’t even describe how good I felt about that, how much happier I’ve been as a photographer, as an artist, and as a person. At this point in my life, I feel like anyone who can’t bear to have me shoot them because of other work I do is probably not someone I want to shoot anyway. Fuck ’em, I don’t want their money.

But I have still wanted to have a separate watermark, something more on-brand, just for consistency. I can’t afford to hire someone to do it, so I’ve occasionally taken a few stabs at it myself, never liking anything I’ve come up with in the least. I had a thought the other day, though, and took a couple of days to putz around in Photoshop, to see if I could make it happen. I started with one of my own shots, this one of Mirielle, I called “Blush“. I’ve always loved the curve of her body from her shoulder to her chest, to her waist, to her hip, to her ass, and I thought I could use that curve to symbolize my art. It took awhile for me to figure out how to trace out that curve for the logo, but finally managed to work out how to do it, and used it for the base.

I added an arrow because I’m following my arrow, as it were, and a feather for the fletching to symbolize my bird photography, and set the whole thing as a compass arrow, to symbolize my travels on The Making Lemonade Road Tour

When shrunk down for use as a watermark, Mirielle’s silhouette was sort of just an odd, random blob unless one already knew what it was. Because many people know me through my work on The Creek Shoots, I decided a mermaid’s tail would be helpful, and not inappropriate. I tossed on the text and a bit of contrasting drop shadow to help it stand out on various colored backgrounds, and now I have my watermark, four years in the making. I’m pretty happy with it, though I might do some tweaking still, if I can be arsed.

Compass Logo - Black
Compass Logo – Black

I like it, and I hope you do too. Well, truth be told, if you don’t, I don’t actually give a fuck. My arrow points thataway.